PRIVACY POLICY

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**Privacy Policy for Freedom Trail Origins**
**Effective Date:** August 12, 2024
**1. Introduction**
Welcome to the Freedom Trail Origins mobile application (the "App"), owned by the City of Dallas - Arts & Culture, This App uses augmented reality (AR) to outline specific populations and segments of the history of Dallas, Texas, and is designed for tourism and basic education purposes. We are committed to protecting  and this Privacy Policy explains how we collect, use, and safeguard your information when you use our App.2. Information We CollectWe may collect the following types of information when you use the Freedom Trail Origins App:

• Personal Information: Information such as your name, email address, or other details you voluntarily provide when registering or interacting with specific features of the App.
• Usage Data: Data about your interactions with the App, including your device type, operating system, IP address, pages viewed, and time spent using the App.
• Location Data: With your consent, we may collect and use your location data to provide AR experiences and location-based content relevant to Dallas’s historical sites.
• AR Interaction Data: Information about how you interact with the augmented reality features of the App, including data necessary to render AR experiences and improve the technology.
• Cookies and Tracking Technologies: We may use cookies and similar technologies to enhance your user experience, analyze usage patterns, and provide personalized content.

3. How We Use Your InformationWe use the information collected from you for various purposes, including:

• To provide, enhance, and personalize the App’s AR experiences and overall functionality.
• To communicate updates, promotional content, and other information related to the App.
• To analyze how users engage with the App, particularly the AR features, to improve our services.
• To respond to your inquiries and provide customer support.
• To ensure the security and integrity of the App.

4. Sharing Your InformationWe do not sell or trade your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share your information with trusted service providers who assist us in operating the App, provided they agree to keep this information confidential.
• Legal Compliance: We may disclose your information if required by law or to protect our rights or the rights of others, or to prevent or investigate illegal activities or violations of our terms of service.
• Business Transfers: If there is a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

5. Data SecurityWe implement security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of electronic storage or transmission over the Internet is completely secure, so we cannot guarantee absolute security.6. Your Choices

• Opt-Out: You can opt out of receiving promotional communications by following the unsubscribe instructions in any promotional email or by contacting us directly.
• Location Data: You can disable location services for the App through your device settings at any time.
• AR Features: You can control the use of AR features through your device settings or within the App.
• Access and Correction: You may request access to or correction of your personal information by contacting us using the information below.

7. Third-Party LinksThe App may include links to third-party websites or services. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.8. Children’s PrivacyThe Freedom Trail Origins App is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it promptly.9. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated Privacy Policy on our website and updating the effective date.

10. Contact Us If you have any questions or concerns about this Privacy Policy, please contact us at:

City of Dallas Arts & Culture, 1500 Marilla Street, Dallas, Texas 75201, 214-670-3738